If you are just starting out with your website and you don’t have the extra budget to hire a professional that specializes in SEO strategy, you have come to the right place. In this article, you will find several search engine optimization digital marketing strategies that will help boost up your website’s visibility online.
If you are using WordPress for your site, you are already on your way to excellent visibility online, since WordPress automatically is a search engine friendly platform. However, that is only one of the many things that you need to do to heighten up your site’s online visibility. Your site’s rankings depend on a huge number of various factors. The keyword search, the theme that you will use, general settings, copywriting, settings and SEO plugins are some of the things you have to consider wisely.
It doesn’t even matter whether or not you are using other CMS platforms aside from WordPress. You still need to follow the basic guidelines if you wish to achieve the best search engine results. Below are some tips on how to apply basic SEO strategies to your WordPress site. If this is not enough, you can always consult with the experts at North Star SEO
Setting up the site tagline and title
After you have installed WordPress, never forget setting up your site’s tagline and title right under the General tab. For the location title, make use of a short word and a brandable one at that. In the tagline, list the main keywords or at least 2 or 3 of them. These keywords must be separated by commas. You might be changing this shortly, but at least this is a good start for you. The site title and tagline should not exceed more than 67 characters when combined. The character limit in the search engine results is 70.
The majority of the themes in WordPress at the homepage title will start with the tagline than the site title. Also, the site title will look like it is appended to every post title or page title, which you can refine later by using a particular SEO plugin. The title of the home page is what most of your visitors will see first in the search engine result page. And because of this, reading it will get a great impact on what the home page is about to the search engines.
Don’t forget to consider this step carefully. This is every important because there are a lot of WordPress sites that haven’t changed the default titles or taglines even after its creation.
Change the Permalink Settings
The permalink settings with WordPress are by default, and it is your responsibility to update it as soon as you can. It is highly recommended to change it after you have installed WordPress. You can find it through Settings – Permalinks. According to theory, it doesn’t matter what you pick here if you wish to change the settings from default. Experts suggest that you either choose the Post name or set the category name/post URL by inputting “/%category%/%postname%/” right under Custom Structure.
Choose the Best SEO Plugin for WordPress
This is one of the most important settings in SEO that WordPress sites must have – the ability to utilize an amazing SEO plugin that will aid in fine-tuning the settings of your site.
There are various SEO plugins available for WordPress, and one of the best ones you should start with is the WordPress SEO by Yoast. You can find numerous reviews regarding this particular plugin. You’d be surprised that just by installing the SEO plugin and let it run on default settings can do more in promoting your site, and will help your ranking efforts, when trying to rank a local website in Harrisburg PA.
Smartly using categories and tags
One of the things that WordPress is highly sought for when it comes to opening up websites is its great source for grouping the articles of your site through tags and categories. These two are already available by default on your WordPress site, but if you do a bit of programming, you can even do your defined taxonomies. While this is great, several experts share that can this do more harm than good instead, particularly if you are a beginner in using WordPress.
Here is one thing you should avoid: over tagging everything. Although this may be very tempting to some, especially when you use every third word of the article as your tagging name, it doesn’t have any value at all. Beginners usually make use of lots of tags, for the purpose of making their tag cloud situated at the sidebar look more professional. But if you take a look at the perspective of the search engine, tags that only has a single article and 2 or more cards that come with a similar list of content can mean duplicate to them, so this is one thing that you should avoid. Experts also advise using of tags up until you have more than ten articles in your site.