As we all know, people are using their mobile devices for on-line search more than ever before, and mobile searches will pass desktop searches very soon. Google has even separate mobile and desktop search results, and also distinguishes mobile results between AMP compliant and noncompliant. That is why every website owner should optimize his website to be found on the mobile SERP, here are five tips to improve your mobile rankings:
Optimize images: Google wants to allow content to be rendered as fast as possible on mobile, and if your images weigh a lot, they will load slowly, making the web load slowly, and that is a bad sign for mobile rankings. You should compress the images on your website.
Be Mobile Friendly: If your website isn’t mobile friendly, more likely than not, it wouldn’t rank high on the mobile SERP and would be affected by the desktop search as well.
Be AMP compatible: Google gives priority in ranking to websites that are AMP (Accelerated Mobile Pages) compatible. AMP is simply a lightweight HTML page, and way to render your content faster to the mobile user.
Have you Google My business listing optimized: Google is connecting between mobile search and local search, and that is the reason that if you are a local business, you must have a GMB listing, and it has to be updated.
Ask Google what they think: Use the Google Search Console to send the Googlebot to search and render your website, to identify and fix any errors you might have.
All the above might be a lot for a website owner that has no background in this field. That is why you should consider turning to a Columbus MS SEO expert, to help you with these issues.
Local companies in Birmingham Alabama have to use search engine optimization if they want to compete. If you want to know more about SEO and why it’s such a big deal, I will reveal more below. Then you can see why working with an SEO expert is such a good idea.
A search engine is a place that people go when they need to learn about pretty much anything. If you get sick and want to know what you can do to feel better, you would probably use Google to look up information on what to do. When you enter in a term and see the first page of results, you tend to click on something on that page and get the information you were looking for. If your company can get a high ranking in search results for a variety of terms, in the Birmingham area, you will boost sales.
The goal of using a service like SEO services is to optimize every aspect of your website so that people can find it when they search for different words. You have to have content on your site that is well-written and has the right keywords in it. Google does not play around when it comes to ranking sites because their algorithms are excellent at filtering out bad sites with very little to offer. By hiring a Birmingham SEO Expert, Google will be able to tell that hard work went into your website and it is something people will likely want to see.
A lot of individuals that live in Birmingham, where your company is located are going to need to find that you are close to them, and what reviews say about your business. Local search tools are something that Google offers, and the right search engine marketers can use these tools to their advantage. If you need fast results, you can also use a digital marketing agency to help you create PPC ads, but this is only a very short-term solution. PPC means pay-per-click, and you only have to pay for these ads if someone clicks on your link. If you can turn every few clicks into a customer, the price you pay for the ads is very much worth it.
Another way to get search engine rankings that are high is by having other high authority websites to link to your website. If authorities in your niche are taking note of your web pages and are sharing links to them, you can climb the ranks faster. When you get a professional search engine optimization team to work on your campaign, they can help with link building. While you may not be the biggest site in your niche with a number 1 ranking in a day’s time, eventually you’ll be doing just as well as the best sites because you’ll become an authority.
People tend to think that the internet already has picked out what they think is the best. They believe that there’s no reason to work with Search Engine Optimizations because too many people with big companies took over all of the keyword results. That’s simply not true, and there are so many keywords that people aren’t taking advantage of because they think that way. You can let us do some keyword research for you, and we’ll find what you can use that will get you more and more results as time goes on.
Content is not going to be easy to keep up with on your website, which is why hiring a team of pros is a good idea. They can keep an eye on what is trending in the world of your niche, and then use the keywords that are getting popular to create new content for you. If you have a company that you work with regularly for your local SEO needs, your competition won’t be able to keep up. When you start to get more and more customers, you’ll make far more money than what you spend on SEO!
Search engine optimization can make your local business overpower its competition. You just have to make sure that you hire the right people for the job. www.nstarseo.com/birmingham-seo is a good place to contact today so you can learn more about what it takes to make it in the current online world.
If you are just starting out with your website and you don’t have the extra budget to hire a professional that specializes in SEO strategy, you have come to the right place. In this article, you will find several search engine optimization digital marketing strategies that will help boost up your website’s visibility online.
If you are using WordPress for your site, you are already on your way to excellent visibility online, since WordPress automatically is a search engine friendly platform. However, that is only one of the many things that you need to do to heighten up your site’s online visibility. Your site’s rankings depend on a huge number of various factors. The keyword search, the theme that you will use, general settings, copywriting, settings and SEO plugins are some of the things you have to consider wisely.
It doesn’t even matter whether or not you are using other CMS platforms aside from WordPress. You still need to follow the basic guidelines if you wish to achieve the best search engine results. Below are some tips on how to apply basic SEO strategies to your WordPress site. If this is not enough, you can always consult with the experts at North Star SEO
Setting up the site tagline and title
After you have installed WordPress, never forget setting up your site’s tagline and title right under the General tab. For the location title, make use of a short word and a brandable one at that. In the tagline, list the main keywords or at least 2 or 3 of them. These keywords must be separated by commas. You might be changing this shortly, but at least this is a good start for you. The site title and tagline should not exceed more than 67 characters when combined. The character limit in the search engine results is 70.
The majority of the themes in WordPress at the homepage title will start with the tagline than the site title. Also, the site title will look like it is appended to every post title or page title, which you can refine later by using a particular SEO plugin. The title of the home page is what most of your visitors will see first in the search engine result page. And because of this, reading it will get a great impact on what the home page is about to the search engines.
Don’t forget to consider this step carefully. This is every important because there are a lot of WordPress sites that haven’t changed the default titles or taglines even after its creation.
Change the Permalink Settings
The permalink settings with WordPress are by default, and it is your responsibility to update it as soon as you can. It is highly recommended to change it after you have installed WordPress. You can find it through Settings – Permalinks. According to theory, it doesn’t matter what you pick here if you wish to change the settings from default. Experts suggest that you either choose the Post name or set the category name/post URL by inputting “/%category%/%postname%/” right under Custom Structure.
Choose the Best SEO Plugin for WordPress
This is one of the most important settings in SEO that WordPress sites must have – the ability to utilize an amazing SEO plugin that will aid in fine-tuning the settings of your site.
There are various SEO plugins available for WordPress, and one of the best ones you should start with is the WordPress SEO by Yoast. You can find numerous reviews regarding this particular plugin. You’d be surprised that just by installing the SEO plugin and let it run on default settings can do more in promoting your site.
Smartly using categories and tags
One of the things that WordPress is highly sought for when it comes to opening up websites is its great source for grouping the articles of your site through tags and categories. These two are already available by default on your WordPress site, but if you do a bit of programming, you can even do your defined taxonomies. While this is great, several experts share that can this do more harm than good instead, particularly if you are a beginner in using WordPress.
Here is one thing you should avoid: over tagging everything. Although this may be very tempting to some, especially when you use every third word of the article as your tagging name, it doesn’t have any value at all. Beginners usually make use of lots of tags, for the purpose of making their tag cloud situated at the sidebar look more professional. But if you take a look at the perspective of the search engine, tags that only has a single article and 2 or more cards that come with a similar list of content can mean duplicate to them, so this is one thing that you should avoid. Experts also advise using of tags up until you have more than ten articles in your site.